HomeLiving brochure

This is a beautiful before and after story. The "before" brochure for HomeLiving Services: A mission statement, a bulleted list of services, and a few utilitarian details. The "after" brochure: A story with emotional appeal, a well-defined competitive advantage, branded services, and telling details that sell HomeLiving's unique services--all in a beautifully designed, sophisticated package. I loved working with designer Travis Purrington to re-think and revitalize the HomeLiving brand and message.

Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.

Ciena Connects Flash promo

It's great fun when I get an opportunity to write conceptually and communicate with metaphor. This Ciena project presented me with an opportunity to do just that. The creative challenge was to illustrate the benefits of a new Ciena employee community in a blink-of-an-eye Flash intro. Working with Axis41, we created two concepts that explore the concept of co-worker collaboration. To pull it off in as few words as possible, we used a basic and timeless communication principle: show, don't tell.

Adobe Magazine

Adobe Magazine was a gift from Adobe to its customers--high on creative inspiration, soft on Adobe marketing. As editor of this interactive PDF magazine, I worked with a large team at Euro RSCG Edge, and a different internationally renowned designer for each of the five issues we developed. Together we created an inspiring publication that reinforced Adobe's position as a creative thought leader by showcasing cutting-edge work--and illustrating the techniques behind it.

Nakoma brochure

This exclusive Deer Valley Resort development needed a sales brochure that would help it stand out from other ski-in, ski-out homes in the area. Working with earcomm, we created two books that capture the poetic vision and voice of Nakoma's lead architect and developer.

Astrive Student Loans website

Astrive Student Loans needed a completely new website--one that would demystify the complex college financing process, educate parents and students, and ultimately help the company attract more qualified borrowers. Working with a large team at Euro RSCG Edge, we created an engaging Web 2.0 experience, including video stories from parents and students, educational Flash demos, downloadable checklists, and an interactive timeline.

BoobBangle website

A Park City jewelry entrepreneur asked me to help her market a new line of nursing bracelets. Working with earcomm, we created a website that speaks directly to new moms, quickly explains how to use the bracelet, and tells a product story that resonates with nursing moms everywhere.