Monday, October 5, 2009

MADSEN brochure





It has been a true privilege to help this small startup bike company find its voice. Working with the infinitely talented Sean Bates, we created a brochure that establishes MADSEN bikes as a hip, affordable and fun alternative to driving. Because my writing career started in the cycling industry, and because I'd been coveting these bikes many months before Sean even asked me for help, this project holds a special place in my heart.

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