Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.

Ciena Connects Flash promo

It's great fun when I get an opportunity to write conceptually and communicate with metaphor. This Ciena project presented me with an opportunity to do just that. The creative challenge was to illustrate the benefits of a new Ciena employee community in a blink-of-an-eye Flash intro. Working with Axis41, we created two concepts that explore the concept of co-worker collaboration. To pull it off in as few words as possible, we used a basic and timeless communication principle: show, don't tell.