Adobe Magazine

Adobe Magazine was a gift from Adobe to its customers--high on creative inspiration, soft on Adobe marketing. As editor of this interactive PDF magazine, I worked with a large team at Euro RSCG Edge, and a different internationally renowned designer for each of the five issues we developed. Together we created an inspiring publication that reinforced Adobe's position as a creative thought leader by showcasing cutting-edge work--and illustrating the techniques behind it.

Astrive Student Loans website

Astrive Student Loans needed a completely new website--one that would demystify the complex college financing process, educate parents and students, and ultimately help the company attract more qualified borrowers. Working with a large team at Euro RSCG Edge, we created an engaging Web 2.0 experience, including video stories from parents and students, educational Flash demos, downloadable checklists, and an interactive timeline.

Adobe Bridge Home online service

I worked with a large team at Euro RSCG Edge to redesign and rewrite Adobe Bridge Home, an online service that allows Adobe CS4 customers to access creative inspiration and product information based on the preferences they set. Researching and writing copy for the Trends galleries --which showcased outstanding creative work--was one of my favorite parts of this immense, ambitious project.

Adobe Bridge Home manifesto excerpt

When Adobe Creative Suite 4 marketing managers decided to completely redesign the Bridge Home online service, they needed to sell the project to senior Adobe executives and get early buy-in from them. As part of a major presentation to Adobe, Euro RSCG Edge asked me to create a project manifesto, which highlighted the new vision for the redesign. The above screens are an excerpt from the manifesto.

Intel Centrino microsite

When Intel launched Centrino mobile technology, they needed an engaging way to promote its benefits to a consumer audience. Working with a team at EURO RSCG Edge, we created a multimedia microsite that told very personal "Laptop Stories," using motion graphics and voice over. This is an older project, but definitely my favorite of the many Intel assignments worked on over the years.