Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.

Ciena Connects Flash promo

It's great fun when I get an opportunity to write conceptually and communicate with metaphor. This Ciena project presented me with an opportunity to do just that. The creative challenge was to illustrate the benefits of a new Ciena employee community in a blink-of-an-eye Flash intro. Working with Axis41, we created two concepts that explore the concept of co-worker collaboration. To pull it off in as few words as possible, we used a basic and timeless communication principle: show, don't tell.

Astrive Student Loans website

Astrive Student Loans needed a completely new website--one that would demystify the complex college financing process, educate parents and students, and ultimately help the company attract more qualified borrowers. Working with a large team at Euro RSCG Edge, we created an engaging Web 2.0 experience, including video stories from parents and students, educational Flash demos, downloadable checklists, and an interactive timeline.

Intel Centrino microsite

When Intel launched Centrino mobile technology, they needed an engaging way to promote its benefits to a consumer audience. Working with a team at EURO RSCG Edge, we created a multimedia microsite that told very personal "Laptop Stories," using motion graphics and voice over. This is an older project, but definitely my favorite of the many Intel assignments worked on over the years.