HomeLiving brochure

This is a beautiful before and after story. The "before" brochure for HomeLiving Services: A mission statement, a bulleted list of services, and a few utilitarian details. The "after" brochure: A story with emotional appeal, a well-defined competitive advantage, branded services, and telling details that sell HomeLiving's unique services--all in a beautifully designed, sophisticated package. I loved working with designer Travis Purrington to re-think and revitalize the HomeLiving brand and message.

Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.