HomeLiving brochure

This is a beautiful before and after story. The "before" brochure for HomeLiving Services: A mission statement, a bulleted list of services, and a few utilitarian details. The "after" brochure: A story with emotional appeal, a well-defined competitive advantage, branded services, and telling details that sell HomeLiving's unique services--all in a beautifully designed, sophisticated package. I loved working with designer Travis Purrington to re-think and revitalize the HomeLiving brand and message.

Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.

Nakoma brochure

This exclusive Deer Valley Resort development needed a sales brochure that would help it stand out from other ski-in, ski-out homes in the area. Working with earcomm, we created two books that capture the poetic vision and voice of Nakoma's lead architect and developer.

Utah Museum of Natural History fundraising book

When Axis41 asked me to help them create a fundraising book for the new Utah Museum of Natural History, I got right to work researching dinosaurs, Indian artifacts, fossils, and all things natural history. I also had the great honor of interviewing and writing stories about some of the fascinating people who make the museum the community treasure that it is. Collaborating with the talented designers at Axis41, we developed an engaging book targeted at high-net-worth donors that made the case for the new museum.