This is a beautiful before and after story. The "before" brochure for HomeLiving Services: A mission statement, a bulleted list of services, and a few utilitarian details. The "after" brochure: A story with emotional appeal, a well-defined competitive advantage, branded services, and telling details that sell HomeLiving's unique services--all in a beautifully designed, sophisticated package. I loved working with designer Travis Purrington to re-think and revitalize the HomeLiving brand and message.
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