MADSEN brochure

It has been a true privilege to help this small startup bike company find its voice. Working with the infinitely talented Sean Bates, we created a brochure that establishes MADSEN bikes as a hip, affordable and fun alternative to driving. Because my writing career started in the cycling industry, and because I'd been coveting these bikes many months before Sean even asked me for help, this project holds a special place in my heart.

Futura Industries print ad

Futura Industries makes custom aluminum parts for tons of things we encounter every day, from treadmills to flooring to truck grates. As a relatively new entrant into the solar industry, Futura wanted to convince solar manufacturers that aluminum is a smart, sustainable material to use for solar panel frames--and that Futura has the expertise to create these highly technical parts. Working with the marketing and design pros at Attract Interact, we created an ad that met both of these challenges.

HomeLiving brochure

This is a beautiful before and after story. The "before" brochure for HomeLiving Services: A mission statement, a bulleted list of services, and a few utilitarian details. The "after" brochure: A story with emotional appeal, a well-defined competitive advantage, branded services, and telling details that sell HomeLiving's unique services--all in a beautifully designed, sophisticated package. I loved working with designer Travis Purrington to re-think and revitalize the HomeLiving brand and message.

Sonoran Bloom branding and launch campaign

To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.

Nakoma brochure

This exclusive Deer Valley Resort development needed a sales brochure that would help it stand out from other ski-in, ski-out homes in the area. Working with earcomm, we created two books that capture the poetic vision and voice of Nakoma's lead architect and developer.

BoobBangle product tag

The BoobBangle product tag established the identity and voice for the nursing bracelets.

Utah Museum of Natural History fundraising book

When Axis41 asked me to help them create a fundraising book for the new Utah Museum of Natural History, I got right to work researching dinosaurs, Indian artifacts, fossils, and all things natural history. I also had the great honor of interviewing and writing stories about some of the fascinating people who make the museum the community treasure that it is. Collaborating with the talented designers at Axis41, we developed an engaging book targeted at high-net-worth donors that made the case for the new museum.

Adobe Stock Photos print ads

Writing for Adobe is always a blast--especially when the target audience consists of the very people I work with every day: creative directors and designers. Here, I teamed up with Euro RSCG Edge to develop a series of print ads promoting the Adobe Stock Photos service.

Ciena print ad

Axis41 asked me to help create a series of print ads for Ciena's new FlexSelect Architecture. Working with the agency's creative team, we developed concepts that extolled the virtues of the company's new packet migration approach, and explained it in a few pithy sentences.