Thursday, April 2, 2009
Sonoran Bloom branding and launch campaign
To establish its newest brand, Sonoran Bloom, wellness leader TriVita needed everything from a compelling brand story to a complete website, and from actionable direct mail pieces to powerful Flash demos. Working with a large team at Axis41, we created a cohesive cross-media campaign with an irresistible story. This substantial undertaking required both big conceptual ideas and meticulous attention to detail.
Labels:
Axis41,
brand story,
branding,
brochure,
direct mail,
Flash demo,
postcard,
press kit,
print,
Sonoran Bloom,
video,
website
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