Adobe Magazine

Adobe Magazine was a gift from Adobe to its customers--high on creative inspiration, soft on Adobe marketing. As editor of this interactive PDF magazine, I worked with a large team at Euro RSCG Edge, and a different internationally renowned designer for each of the five issues we developed. Together we created an inspiring publication that reinforced Adobe's position as a creative thought leader by showcasing cutting-edge work--and illustrating the techniques behind it.

Nakoma brochure

This exclusive Deer Valley Resort development needed a sales brochure that would help it stand out from other ski-in, ski-out homes in the area. Working with earcomm, we created two books that capture the poetic vision and voice of Nakoma's lead architect and developer.

Astrive Student Loans website

Astrive Student Loans needed a completely new website--one that would demystify the complex college financing process, educate parents and students, and ultimately help the company attract more qualified borrowers. Working with a large team at Euro RSCG Edge, we created an engaging Web 2.0 experience, including video stories from parents and students, educational Flash demos, downloadable checklists, and an interactive timeline.

BoobBangle website

A Park City jewelry entrepreneur asked me to help her market a new line of nursing bracelets. Working with earcomm, we created a website that speaks directly to new moms, quickly explains how to use the bracelet, and tells a product story that resonates with nursing moms everywhere.

BoobBangle product tag

The BoobBangle product tag established the identity and voice for the nursing bracelets.

Adobe Bridge Home online service

I worked with a large team at Euro RSCG Edge to redesign and rewrite Adobe Bridge Home, an online service that allows Adobe CS4 customers to access creative inspiration and product information based on the preferences they set. Researching and writing copy for the Trends galleries --which showcased outstanding creative work--was one of my favorite parts of this immense, ambitious project.

Adobe Bridge Home manifesto excerpt

When Adobe Creative Suite 4 marketing managers decided to completely redesign the Bridge Home online service, they needed to sell the project to senior Adobe executives and get early buy-in from them. As part of a major presentation to Adobe, Euro RSCG Edge asked me to create a project manifesto, which highlighted the new vision for the redesign. The above screens are an excerpt from the manifesto.

Utah Museum of Natural History fundraising book

When Axis41 asked me to help them create a fundraising book for the new Utah Museum of Natural History, I got right to work researching dinosaurs, Indian artifacts, fossils, and all things natural history. I also had the great honor of interviewing and writing stories about some of the fascinating people who make the museum the community treasure that it is. Collaborating with the talented designers at Axis41, we developed an engaging book targeted at high-net-worth donors that made the case for the new museum.

Intel Centrino microsite

When Intel launched Centrino mobile technology, they needed an engaging way to promote its benefits to a consumer audience. Working with a team at EURO RSCG Edge, we created a multimedia microsite that told very personal "Laptop Stories," using motion graphics and voice over. This is an older project, but definitely my favorite of the many Intel assignments worked on over the years.

Adobe Stock Photos print ads

Writing for Adobe is always a blast--especially when the target audience consists of the very people I work with every day: creative directors and designers. Here, I teamed up with Euro RSCG Edge to develop a series of print ads promoting the Adobe Stock Photos service.

Ciena print ad

Axis41 asked me to help create a series of print ads for Ciena's new FlexSelect Architecture. Working with the agency's creative team, we developed concepts that extolled the virtues of the company's new packet migration approach, and explained it in a few pithy sentences.