MADSEN brochure

It has been a true privilege to help this small startup bike company find its voice. Working with the infinitely talented Sean Bates, we created a brochure that establishes MADSEN bikes as a hip, affordable and fun alternative to driving. Because my writing career started in the cycling industry, and because I'd been coveting these bikes many months before Sean even asked me for help, this project holds a special place in my heart.

Channel Signal landing page

Channel Signal challenged us to tell their story online, in a single page. Here's the result. Working with my friends at earcomm, we created a simple landing page with three brief rollovers and a strong call to action. Visit the actual website to see how the animation helps tell the story. I love it when words and visuals work together so harmoniously.

Futura Industries print ad

Futura Industries makes custom aluminum parts for tons of things we encounter every day, from treadmills to flooring to truck grates. As a relatively new entrant into the solar industry, Futura wanted to convince solar manufacturers that aluminum is a smart, sustainable material to use for solar panel frames--and that Futura has the expertise to create these highly technical parts. Working with the marketing and design pros at Attract Interact, we created an ad that met both of these challenges.