It's great fun when I get an opportunity to write conceptually and communicate with metaphor. This Ciena project presented me with an opportunity to do just that. The creative challenge was to illustrate the benefits of a new Ciena employee community in a blink-of-an-eye Flash intro. Working with Axis41, we created two concepts that explore the concept of co-worker collaboration. To pull it off in as few words as possible, we used a basic and timeless communication principle: show, don't tell.
