Adobe Bridge Home online service

I worked with a large team at Euro RSCG Edge to redesign and rewrite Adobe Bridge Home, an online service that allows Adobe CS4 customers to access creative inspiration and product information based on the preferences they set. Researching and writing copy for the Trends galleries --which showcased outstanding creative work--was one of my favorite parts of this immense, ambitious project.

Adobe Bridge Home manifesto excerpt

When Adobe Creative Suite 4 marketing managers decided to completely redesign the Bridge Home online service, they needed to sell the project to senior Adobe executives and get early buy-in from them. As part of a major presentation to Adobe, Euro RSCG Edge asked me to create a project manifesto, which highlighted the new vision for the redesign. The above screens are an excerpt from the manifesto.